(Oklahoma City, OK) - The Oklahoma Tourism & Recreation Department wrapped up its Oklahoma Road Trip video series on Nov. 4, and the department has already seen nearly $11.8 million in projected lodging revenue resulting from the series.
The Road Trip series, which was filmed by Broken Arrow-based Retrospec Films, has resulted in 73,579 hotel bookings and produced a return on investment of 163 to 1, based on the programmatic digital spend of $71,744. Booking and revenue numbers are provided by ADARA, a pixel attribution tracking service that provides up-to-date data through agreements with travel brands — including major hotel brands and airlines — to help understand travel patterns, trends and behaviors.
The department's YouTube channel,
OKLAHOMA TOURISM & RECREATION DEPARTMENT WRAPS UP HIGHLY SUCCESSFUL OKLAHOMA ROAD TRIP VIDEO SERIES from Newsroom
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