REFLECTING ON A YEAR WITH THE STATE BRAND

It has been just over a year since we launched the new state brand. That launch spawned a media cycle of both praise and criticism, and for me, a few sleepless nights. I worried that the hard work of dozens of marketing professionals serving their state was going to go unnoticed. I worried that the big, bold — and overnight — changes would overshadow the exciting new direction Oklahoma was taking. 

Little did I know that these worries were going to quickly subside, and be replaced with new, bigger worries — worries the size of a global pandemic. In March, travel came to a screeching halt. Initiatives to implement the brand seemed so trivial in the face of COVID-19, so they stopped. 

Like many Oklahomans over the last year, I searched for toilet paper, navigated virtual learning with my kids while simultaneously working from home, and attempted to adjust to the “new normal.” In the grand scheme of

REFLECTING ON A YEAR WITH THE STATE BRAND from Newsroom